We're Alice Stone and Eli Stoloff, the mother-son duo behind Soft Landing. We founded Soft Landing to solve a growing problem: Eli was hearing stories of college students showing up at the campus health center after overconsuming THC, but being told there was simply nothing that could help them. At the same time, Alice had friends who were becoming empty nesters and wanted to enjoy the cannabis they fondly remembered from their youth. But today's strains are much stronger than they used to be, and many had bad experiences.​

We knew there had to be a better way for people to enjoy cannabis.  We set out on an 18-month journey to research solutions. Digging deep into peer-reviewed journals, we found our active ingredient, and with the help of scientific consultant Dr. Oren Levy, we validated its effectiveness. From there, we enlisted a cannabis nurse,  Jessilyn Dolan, to conduct a pilot study of our product. The results spoke for themselves: 80% of users found Soft Landing effective or very effective in reducing their highs. ​​